Online help

Features

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• Send HTML, text and multi-part newsletters with attachments.
• Have unlimited subscribers and mailing lists.
• Collect and see views (open-rate) statistics. See if subscribers open your newsletters.
• Collect and see click-tracking statistics. See what subscribers click in your newsletters.
• Create follow-up lists based on subscriber views and clicks behavior.
• Personalize your newsletters content and subject lines.
• Use a double confirmation system when subscribers opt-in.
• Make custom filters, mailing lists, perform custom searches.
• Export your search results and statistics to XL.
• Use batch sending; Send x emails every z minutes.
• See detailed reports and activity logs for each of your mailings. Resume the sending operation if an error occurs.
• Use a high-end online HTML editor with spell checking (only for IE browsers) and many advanced features.
• Enjoy comprehensive subscriber management. A subscriber can subscribe to multiple lists, can select whether to receive mailing in Text or HTML. Can log in and update his subscriptions (using custom pages that are included in the package).
• Use the ready-made subscriber forms or a simple wizard to create your own custom sign-up forms to place in your website.
• Access your admin panel from anywhere in the world since it is 100% web-based.
• Use "Subscribe a friend" and "Forward to a friend" features.
• Easily change the administration panel to your language by translating a simple languages file.

Technical details

• Easy to install, configure and use (5-10min). Extremely short learning curve.
• Active Server Pages (ASP) technology.
• Works with all major email components.
• Loaded with utilities.
• Ideal for heavy duty mailings. You may also use MSSQL and mySQL (4.1.alpha or higher). The default distribution includes an MS Access database and it is ready to go.
• Does not require any external components.
• Designed to integrate with any web site.
• You can send images as in-line (embedded) with Persists AspEmail and Cdonts.
• Has utilities for importing/exporting subscribers in/from your database.
• Allows for multiple non/independent administrator accounts.

Quick start

1. Update the settings (Tools/Settings).
2. Update your admin account.
3. Create a small test list with 1-2 emails of yours.
4. Start sending.

Newsletter subscribers

Newsletter personalization

1. #subname#: subscriber's name.
2. #sublastname#: subscriber's last name.
3. #subemail#: subscriber's email.
4. #subcompany#: subscriber's company.
5. #subphone1#: subscriber's tel.1.
6. #subphone2#: subscriber's tel.2.
7. #submobile#: subscriber's mobile.
8. #subaddress#: subscriber's address.
9. #subcity#: subscriber's city.
10. #substate#: subscriber's state code.
11. #subzip#: subscriber's zip/postal code.
12. #subcountry#: subscriber's country code.
13. #subpasscode#: subscriber's password.
14. #subdatesubscribed#: date subscribed.
15. #subdatelastupdated#: date last updated.
16. #subdatelastemailed#: date last emailed.
17. #subcustomsubfield1#: subscriber 1st custom field.
18. #subcustomsubfield2#: subscriber 2nd custom field.
19. #subcustomsubfield3#: subscriber 3rd custom field.
20. #companyemail#: recommended instead of writing your email
21. #companysite#: recommended instead of writing your URL

For frequently used variables you can also use this button: . This button will open the objects.asp page. You need basic coding skills to customize this page and add your own frequently used objects (like company name, logo, signature etc).

Free custom variables
In Menu / Tools / Configuration & settings you can enter some "'extra" variables such as phrases that you use regularly in your mailings. Example: your address, telephone number etc. Then you can insert them in the email body of an HTML newsletter using the "Tag" menu.

Personalized subject lines
If you type #subname# and #sublastname# in the subject of your newsletter they will be automatically replaced by the subscriber's name and last name.

It is recommended that you use #companyemail# and #companysite# variables instead of typing your email or your URL. When you type these yourself you will also have to define the hyperlinks. Which means that you must have some basic knowledge of HTML. When you use the variables, the program automatically takes care of this both in text and HTML emails.

Mailing lists

Consider a mailing list as a grouping of subscribers that have some common characteristics or interests. A mailing list is also a good and necessary tool for the grouping and management of your subscribers.

• You may create as many mailing lists as you like.
• For every mailing list you may define a name, a description (that your subscribers can see) and set it as public or hidden (not publicly available to subscribe).
• A subscriber can belong to more than one mailing lists.

Custom sign-up forms

Password management

1. The subscriber uses the sign-up forms to subscribe
2. The administrator manually adds a subscriber by:

• adding one subscriber at a time
• doing a bulk csv import
• doing a bulk form import (names & emails)
• doing a bulk form import (emails only)
• doing a bulk import from an external db.

Batch sending

This is a great feature to use if your host restricts the amounts of emails you can send per time period but also when you do not want to overoload your server.

1. This feature is designed to work on any hosting environment.
2. You must activate it in Menu / Tools / Configuration & Settings. There you will also define the number of emails to be sent (=batch size) and the time break (=batch interval) between two batches (mailings).
3. Newsletter Manager Pro will send the first batch, pause, then send the next one and so on until all emails are sent.
4. This feature does not require any third-party components be installed on the server and does not consume any server resources when pausing.
5. The only requirement is that you must leave your browser open and be connected to the Internet until the sending is finished. At the end you will be notified by email about the status of the sending operation.
6. Newsletter Manager Pro was the first mailing list and newsletter manager in the market to introduce a batch sending feature designed to work on any hosting environment.
7. Even if you do not face any restrictions by your host, batch sending can be used to ease the load on the server especially when sending to large lists.

Attachments

1. You can send many attachments within a single newsletter. Separate them with a comma (,). No spaces required.
2. All your attachments must be placed in the attachments folder.
3. To see and browse your attachments there is an integrated file manager that will work anywhere Active Server Pages (ASP) is supported. You can use it directly from the page where you edit your newsletter. Click on the icon next to the attachments input field and a new window will open. This window is an online file manager that actually shows you the attachments you have uploaded. Check the box of the file that you want to attach and the name is automatically entered in the input area.
4. You can also copy your attachments through FTP.
5. All files are supported and can be send as attachments. Docs, pdfs, images etc...

Un-subscribe link

When you edit an HTML newsletter click on this icon . Select any word, phrase or image and choose the required action using the menu in the pop-up window. The available actions are:

1. List opt-out: the subscriber will be directly deleted only from the specific list where he belongs and the email was sent to. He is not deleted from the subscribers table and he keeps the rest of his subscriptions (in other lists), if he has any.
2. Global opt-out: the subscriber will be directly deleted from all the lists he is subscribed and from the subscribers table. In other words, he is permanently deleted.
3. Update settings link: this link will directly log-in the subscriber into a password protected page where he can see all available lists, cancel and/or start new subscriptions update his name and email in a user-friendly and easy way.

For Text newsletters

1. List opt-out: simply type unsubscribelink1.
2. Global opt-out: type unsubscribelink2.
3. Update settings link: type unsubscribelink3.
4. The links will be automatically formatted and personalized for each subscriber during sending.

Clicks tracking

• When the subscriber clicks on the link in his email he first passes from a page where the statistics are updated and then forwarded to the destination page. This action happens instantly so the subscriber does not notice it. Try it.
• Link tracking statistics apply only when sending to lists (not to a single recipient). Therefore for testing create a test list with 1-2 emails of yours.

• Tracking links is a good marketing trick. This feature is also ideal for affiliate email marketing. Since you can have detailed statistics per mailing, you can even use this feature to sell advertising.
• Suppose that you need to distribute an important document. You can send it as attachment but you can also define it as a tracking link. In this way you will know exactly how many subscribers opened the document. Note: you will know not only that they received the email but since they clicked on the link it means that they actually opened (or at least tried to open) the document.

You can export all your clicks tracking statistics to a spreadsheet like XL. Click on the icon that you see in the related pages. There are many export options:

• You can export the whole summary of your mailings.
• You can export the statistics of a specific mailing.
• You can export the subscribers who clicked on a specific link in a mailing.

Views tracking

• With Newsletter Manager Pro you can see if a subscriber opened the newsletter you sent. This is another way to know if and how your newsletter campaigns are performing. As in clicks tracking, you do not need any third-party program to capture and see your views-tracking statistics. It is integrated in Newsletter Manager Pro.
• By open rate we mean the ratio of your subscribers who actually opened the newsletter to the total number of the subscribers it was sent to.
• For example if a newsletter has a views ratio of 65% means that at least 65% of the subscribers in this list, that received this newsletter actually opened it.
• Similarly to the 'unique clicks' concept, we have the 'unique views' concept. If a subscriber opens a newsletter at least one time he has a 100% open rate ratio. If he opens it more than one times he will show an inflated (above 100%) ratio.
  Example: You send your newsletter and after a couple of days you see:
  Unique views open rate: 65% (means that at least 65% of your subscribers opened the newsletter).
  All views open rate: 125% (means that these same 65 subscribers opened the newsletter more than one times). A very high, inflated open rate indicates that your newsletter was popular among the subscribers who opened it.
• To apply views-tracking measurement you only have to activate it in the configuration area: Menu / Tools / Configuration & Settings.
• In order for views-tracking measurements to be reliable the subscriber must be connected to the Internet at the time she opens her email and must allow picture downloading.
  Views and clicks tracking statistics when analyzed together can give you a lot of information about the effectiveness of your newsletter campaigns.

You can export all your views statistics to a spreadsheet like XL. Click on the icon that you see in the related pages. There are many export options:

• You can export the whole summary of your mailings.
• You can export the statistics of a specific mailing.
• You can export the subscribers of a specific mailing.

1. The subscriber is inserted with the status of "un-confirmed".
2. He automatically sees the "Confirmation-required" on-screen message.
3. The "Confirmation-required" email is automatically sent to him asking him to confirm his subscription.
4. He clicks on the confirmation link in the "Confirmation-required" email, his status changes to "confirmed" and a new window opens with the "Welcome" on-screen message.
5. The "Welcome" email is sent to him automatically.

1. The subscriber is inserted with the status of "confirmed".
2. He sees the "Welcome" on-screen message.
3. The "Welcome" email is sent to him automatically.

Working with HTML code

Uploading images

The HTML editor of Newsletter Manager Pro has an integrated upload utility for assets (images, media etc). Click on this button to open it: . With this utility you can upload your images without the need of third-party components (programs). It will work anywhere Active Server Pages is supported.

Mailing activity

Filter+

• perform advanced searches on subscribers
• preview and export the results to XL
• create filtered lists (sub-lists) based on the search results
• create sending filters that you can save, refine and use in your mailings

• come from a specific country and subscribed after a certain date
• have a certain zip code
• have not updated their account since a given date
• come from the same company
• and much more...

• Enter a . for subscriber email (all valid emails contain a dot but you can also ommit this step).
• Enter a % for subscriber address and name.
• Select the list or all lists or all subscribers depending on what you want to export.
• At this point you can specify more search parameters.
• Click on "Search".
• Preview the result, if necessary refine your filters and click on "Search" again.
• When ready click on "Export to XL". Open and save the file as an xls sheet.
• Now you have an xls sheet containing your subscribers names and emails. Using third-party popular office productivity software you can do merging of this data, print letters, envelopes etc.
• The trick here was the % for the address which did not work as a filter but returned all address-related fields. You can use this symbol (%) for all text fields that you want to retrieve their values but not use them as filters.

Mailing filters

Countries and states

Send+

• To apply a mailing filter
• To do a count before you send so you instantly know the number of recipients
• To create a new mailing but not send it right away. You can send it at a later time from the "Mailing activity" page.
• To send a web page as a newsletter by entering the url of the page and a subject.

Testing email components

Importing from an external database

Inserting a link to your "Privacy" page

Inserting a link to read the newsletter in a browser

When you edit your html newsletter click on the objects button that you see in the editor's menu (bottom-right corner). Then in the pop-up window click on the link "Read this newsletter in your browser". You can change the wording if you need to do so both manually (while editing) and programmatically (in the file objects.asp).

• It feels better to read a newsletter in a big window. The newsletter looks nicer.
• It is safer in cases where the subscriber's email client is old or problematic.
• This link is also trackable like all other links.
• The view of this page is captured.
• All clicks from this page are captured.

Newsletter for new subscribers

Send a web page using the url

Pseudo-scheduling with Windows Scheduled Tasks

• First create a new mailing activity ( Menu / Mailing activity / New mailing (Send+)) and click on "Create Mailing to start later".
• In the Windows / Control panel / Scheduled Tasks create a new task and select Internet Explorer as the program that you want to run. You may also select a different browser.
• Enter a name for this task and the time that you want it to start.
• In the properties of this task (tab: task) at the "Run:" line you will read:
• C:\PROGRA~1\INTERN~1\IEXPLORE.EXE
• At the end of the line leave a space and add: http://www.domain.com/nmanagerpro/admin/taskSend.asp?owner=taskManager&adminName=admin &AdminPassword=123&MailLogCode=61029165030
• So the line will read like: C:\PROGRA~1\INTERN~1\IEXPLORE.EXE http://www.domain.com/nmanagerpro/admin/ taskSend.asp? owner=taskManager&adminName=admin &AdminPassword=123 &MailLogCode=61029165030
• The above line is an example. You must replace the installation url the admin username and password and the mail log code. You can see the mail log code of this activity from the Mailing activity table ( Menu / Mailing activity / View not-completed mailings ).
• Your existing batch settings will apply.
• The result will be like any other mailing that you start manually.
• By exploring the advanced properties of the task you created you can refine the whole operation. You can even "wake up" your pc to run this task.